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This tutorial will teach you how to build a strong keyword list using the Google keyword planner tool.
Note: You need an active and paying Google Ads account to get accurate search volume data. Without an active account, Google will only give you search volume estimates.
First, go to ads.google.com, Click ‘Tools and settings’ and select ‘Keyword Planner. You will see two options. Select ‘Discover new keywords’ You will see two options again.
  1. Start with a keyword - You input and get many related keywords.
  2. Start with a website - You input a URL and find all the keywords for which the URL is ranking.

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Start with keywords.

Let’s type in a couple of keywords. Select the country and language and click the ‘Get results’ button. You will see the search results. We recommend you take some time to clean up the results. In this example, Google keyword planner shows us over 1800 keyword ideas.
  1. You can set the date range here. If you want the newest data, you should set this to a recent time frame.
  2. You can broaden your search by adding the keywords generated by Google. It’s particularly useful when you have long tail or unpopular keywords.
  3. The number of available keywords from your search.
  4. Keyword
  5. Search volume
  6. Advanced filters - Using these filters, you can narrow down your keywords. You can apply things like brand vs non-brand, topical relevancy and many other suggestions Google provides.
  7. After you have cleaned up your list, click this button to download your CSV file.
Note: Keyword Insights requires you to upload a file with the keyword and search volume columns, and you can map these columns easily. It means you don’t have to tweak the downloaded CSV file, and It’s ready for keyword insights.
Now go ahead and upload the file to Keyword insights. :thumbsup:

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Start with a website.

Put your URL prefix or root domain into the search box. In this example, I added a URL prefix instead of a domain and selected the ‘Use only this page’ option. I want to find out all the keywords this URL is ranking for. The results are displayed as follows. You can apply filters and download the CSV file. Now go ahead and upload the file to Keyword insights. :thumbsup: