Keyword Insights Support Documentation
  • What is Keyword Insights?
  • learning center
    • Keyword Insights Tool Workflow
    • The Features
      • Keyword Clustering
        • The Advanced Settings
          • Keyword Grouping Accuracy
          • Topical Cluster Creation Method
          • Clustering Types
      • Topical Clusters
      • Competitor Visibility
      • Search Intent/Context
      • Keyword Discovery
      • Content Briefs
      • Writer Assistant
    • Freemium Tools
      • SERP Similarity
      • SERP Analyzer
      • Title AI - (Blog Idea Generator)
  • User guide
    • How To Get The $1 Trial
    • How To Build Keyword Lists
      • Using Keyword Discovery
      • Google Search Console (Integration)
      • Using Google Keyword Planner
      • Using Ahrefs/Semrush
      • Google Search Console (Manual)
  • Understanding the output
    • How to Interpret Clusters with In-app Visualisations
    • How to Interpret Clusters in Google Sheets
    • How to Interpret Topical clusters
    • How to Interpret Context/Intent
  • Tool use cases
    • Finding Keyword Cannibalisation (Case study 1)
    • Finding Keyword Cannibalisation (Case study 2)
    • Finding Content Gaps
    • Uncover Keyword Opportunities
    • Find Intent Misalignment
    • Building service level pages
  • Account Management
    • Pricing
      • Subscription
        • Universal Credits Explained
      • Legacy Subscriptions
    • Subscription Management
      • Buying a subscription
      • Cancelling a subscription
      • Refunds
      • Downgrading a subscription
      • Upgrading a subscription
    • Payments & Credit cards
      • Downloading invoices
      • Add or change VAT number
      • Changing billing name or address
      • How to add a backup payment method
      • Changing credit card details
    • Team Management
      • Adding a Team Member
      • Sharing Team Reports
      • Sharing Projects
      • User seats
  • Data retention
    • Data storage and limits
  • ⚙️Integrations
    • Integrations
  • API
    • How to use the Public API?
    • API Use Cases
      • Public API: Clustering
  • FAQs
    • Frequently Asked Questions
  • Help & Support
    • Getting Support
    • Changelog
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On this page
  • Start with keywords.
  • Start with a website.
  1. User guide
  2. How To Build Keyword Lists

Using Google Keyword Planner

PreviousGoogle Search Console (Integration)NextUsing Ahrefs/Semrush

Last updated 1 year ago

This tutorial will teach you how to build a strong keyword list using the Google keyword planner tool.

Note: You need an active and paying Google Ads account to get accurate search volume data. Without an active account, Google will only give you search volume estimates.

First, go to ads.google.com, Click 'Tools and settings' and select 'Keyword Planner.

You will see two options. Select 'Discover new keywords'

You will see two options again.

  1. Start with a keyword - You input and get many related keywords.

  2. Start with a website - You input a URL and find all the keywords for which the URL is ranking.

Start with keywords.

Let's type in a couple of keywords.

Select the country and language and click the 'Get results' button.

You will see the search results. We recommend you take some time to clean up the results.

In this example, Google keyword planner shows us over 1800 keyword ideas.

  1. You can set the date range here. If you want the newest data, you should set this to a recent time frame.

  2. You can broaden your search by adding the keywords generated by Google. It's particularly useful when you have long tail or unpopular keywords.

  3. The number of available keywords from your search.

  4. Keyword

  5. Search volume

  6. Advanced filters - Using these filters, you can narrow down your keywords. You can apply things like brand vs non-brand, topical relevancy and many other suggestions Google provides.

  7. After you have cleaned up your list, click this button to download your CSV file.

Note: Keyword Insights requires you to upload a file with the keyword and search volume columns, and you can map these columns easily. It means you don't have to tweak the downloaded CSV file, and It's ready for keyword insights.

Start with a website.

Put your URL prefix or root domain into the search box.

In this example, I added a URL prefix instead of a domain and selected the 'Use only this page' option. I want to find out all the keywords this URL is ranking for.

The results are displayed as follows. You can apply filters and download the CSV file.

Now go ahead and upload the file to Keyword insights.

Now go ahead and upload the file to Keyword insights.

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