Keyword Insights Support Documentation
  • What is Keyword Insights?
  • learning center
    • Keyword Insights Tool Workflow
    • The Features
      • Keyword Clustering
        • The Advanced Settings
          • Keyword Grouping Accuracy
          • Topical Cluster Creation Method
          • Clustering Types
      • Topical Clusters
      • Competitor Visibility
      • Search Intent/Context
      • Keyword Discovery
      • Content Briefs
      • Writer Assistant
    • Freemium Tools
      • SERP Similarity
      • SERP Analyzer
      • Title AI - (Blog Idea Generator)
  • User guide
    • How To Get The $1 Trial
    • How To Build Keyword Lists
      • Using Keyword Discovery
      • Google Search Console (Integration)
      • Using Google Keyword Planner
      • Using Ahrefs/Semrush
      • Google Search Console (Manual)
  • Understanding the output
    • How to Interpret Clusters with In-app Visualisations
    • How to Interpret Clusters in Google Sheets
    • How to Interpret Topical clusters
    • How to Interpret Context/Intent
  • Tool use cases
    • Finding Keyword Cannibalisation (Case study 1)
    • Finding Keyword Cannibalisation (Case study 2)
    • Finding Content Gaps
    • Uncover Keyword Opportunities
    • Find Intent Misalignment
    • Building service level pages
  • Account Management
    • Pricing
      • Subscription
        • Universal Credits Explained
      • Legacy Subscriptions
    • Subscription Management
      • Buying a subscription
      • Cancelling a subscription
      • Refunds
      • Downgrading a subscription
      • Upgrading a subscription
    • Payments & Credit cards
      • Downloading invoices
      • Add or change VAT number
      • Changing billing name or address
      • How to add a backup payment method
      • Changing credit card details
    • Team Management
      • Adding a Team Member
      • Sharing Team Reports
      • Sharing Projects
      • User seats
  • Data retention
    • Data storage and limits
  • ⚙️Integrations
    • Integrations
  • API
    • How to use the Public API?
    • API Use Cases
      • Public API: Clustering
  • FAQs
    • Frequently Asked Questions
  • Help & Support
    • Getting Support
    • Changelog
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  1. Tool use cases

Finding Keyword Cannibalisation (Case study 1)

PreviousHow to Interpret Context/IntentNextFinding Keyword Cannibalisation (Case study 2)

Last updated 1 year ago

"Keyword cannibalization" refers to the circumstance in which multiple web pages on the same site compete with each other for ranking in search engine results due to targeting the same or similar keywords. This unintentional competition dilutes the SEO impact of the pages, potentially diminishing the website’s overall performance and visibility in search engine rankings, especially prevalent in large platforms like e-commerce or travel websites where numerous similar pages might exist. We recently increased a client’s website by 110% by reducing keyword cannibalisation 🚀.

Read the full case study here:

https://www.keywordinsights.ai/blog/keyword-cannibalization-case-study-no-1/