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Finding Keyword Cannibalisation (Case study 1)
"Keyword cannibalization" refers to the circumstance in which multiple web pages on the same site compete with each other for ranking in search engine results due to targeting the same or similar keywords. This unintentional competition dilutes the SEO impact of the pages, potentially diminishing the website’s overall performance and visibility in search engine rankings, especially prevalent in large platforms like e-commerce or travel websites where numerous similar pages might exist. We recently increased a client’s website by 110% by reducing keyword cannibalisation 🚀.