Whenever you run a clustering project, we will automatically detect if any of the major social platforms are present in the SERPs for your clusters. This gives you two opportunities. First, you can create content around those clusters. Second, you can join the conversations that are already ranking in the top ten results for your keywords and make sure your brand becomes part of those discussions. Just remember, this is not about spamming. Always check the rules, respect the community, and add real value.